Digital Marketing

Popular e-commerce Platforms – Start Online Business


These are free or paid services, host, build, and then manage an eCommerce Website. There services differs in appearances, procedures and features, but all are letting you to create a success website where visitors can visit and eventually buy your products.

Popular e-commerce Platforms

We took a time to look at Popular e-commerce Platforms.

To give you fair idea of how the popular of these five platforms are, we did comparison using the Google Trends:

google trends

So top three most searched platforms at Google trends are WooCommerce, Shopify and Magento.

Let’s look at five of these platforms and their comparison.

Ecommerce Platform comparison

  1. BigCommerce

BigCommerce has been using from 2009 and used by the brands like Toyota, Martha Stewart and Camelbak. It is full-featured software which manage everything from the web hosting, web designs, Shipping, analytics and order processing.

By Using its integration features, you can also sell on Amazon, eBay, Pinterest and Facebook.


Using BigCommerce, you can also accept payments from the PayPal, Stripe, Braintree,, even digital wallet like Apple Pay and Amazon Pay.


  • Unlimited products
  • Advanced marketing tools
  • Free SSL
  • Tons of how-to videos


  • Very few add-ons available
  • More expensive than a self-hosted site
  1. Shopify

Shopify founded in 2006, since then, this platform hosted over the 220,000 online retailers.

Compared with BigCommerce, the Shopify is very user-friendly and easy for any business owner without web development skills.


Shopify offers beautiful and best themes for online stores. Some themes are free, while others require payments. Cost of Premium themes around $140-$180 and come in different layouts with more design options.


  • Beautiful themes
  • Unlimited products
  • Includes hosting
  • Easy to use CMS
  • Marketing tools and analytics


  • Initial setup is not that easy
  • More expensive than already running a self-hosted store.
  1. Magento

Magento is the open-source software for building eCommerce website. it is free, just like WordPress.

You can install Magento from your cPanel and build online store using Magento Admin Panel.

Magento platform is advanced and require you to hire someone who is specialize in this system. advantage of this platform is that you can customize all products with your own choice.


You can monitor sales, manage customers, organize the catalog, create newsletters and check abandoned carts. These are the similar features offered by the paid services like Shopify.


  • Strong SEO
  • Flexible
  • Open source and free


  • Requires HTML/CSS skills
  • Difficult to use
  1. WooCommerce

WooCommerce is popular in WordPress users. In fact, it covers 28% of all online stores.

Using WooCommerce is fully free, but some extensions may require you to purchase.

Considering other platforms, WooCommerce wins when it comes to affordability and ease of use. It provides basic & most important features to get your online stores running without spending any cent. It Is the perfect starting point in online store if you want to manage small store.


WooCommerce supports unlimited images and products, you can add many images and products as you want. You can customize your products using different prices and product variation.


  • Great customer support
  • Unlimited products
  • Free platform
  • Easy to use


  • Some extensions are expensive
  • Doesn’t include domain/hosting
  1. Bigcartel

Unlike first four platforms on our list, Bigcartel has minimalist approaches when it comes to the selling your products online. This platform is for small business in creative niche.


Bigcartel has one free option that let you to sell five products at a store with a Bigcartel URL ( and If you want to use your own product or site URL, you have to upgrade to any of three paid plans. That paid plans increase product limits & maximum number of products allowed is 300.


  • iPhone app available
  • Affordable pricing
  • Simple to use


  • Not for products with several variations
  • Free option is too limited
  • Lacks inventory feature

Which eCommerce Platform To Use?

Not all the businesses are same. You need to think seriously which platform is suitable for your business.

Ask yourself few questions:

-How many products you want to sell?
-Who are your customers targeted?
-Are you build your website on your own, or hiring someone?
-And How much willing to spend?
-If you are a customer in your store, which features make your shopping experience satisfying?

Once you have answered these questions, you should have the better understanding of your online store and how it looks like.

Let us know, which platform you chose for your online store and give comments below with your experience!

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