iOS App developers are increasing every year.
At present, there are a 4-time number of iOS developers as there are the Android developers.
In 2012, Guardian estimated that top 200 Android apps grossed profit just 12% of top 200 iPhone apps’ profits. Top Android apps earned mere 12% of what top iPhone apps made in the same year.
iPhone apps development has become the very lucrative business now. Many tech companies and Gurus are getting into developing dedicated iOS apps.
if you get an iOS app developer for your business whatever niche is, it might be one of best business decisions you have ever take.
But hard part came after the creation of an app. The Developers are mostly known only coding with knowledge of how to develop apps. And Most of the time it seems hard to promote their iOS apps to the large audience. It’s big roadblock on getting any app out to mass.
here are few important points to help you to market and promote your iOS game/app into the Apple App Store.
10 Best Ways to Promote Your iPhone/iPad App or Game
Suppose you have already created the amazing app for the iOS. Now it’s time to let people know about your app for making it viral.
1. Submit For Reviews
Getting your game/app reviewed by developers are willing to advertise their apps. Major app review sites like App Safari, 148apps, MobileStartupz.com, and AppStoreApps.com are good choice to consider.
For some initial publicity, submit apps to review sites, and if your app/game is really good, then these sites help you to get noticed in the app industry.
If you developed any paid app, make sure that you or your developer added a redemption code, so the bloggers can download that paid app for free and then write reviews.
2. Social Networking
Post some information about your app on social networking sites and show to your Family, friends and at some popular social network sites like Google Plus, Twitter, LinkedIn, and Facebook etc.
Submit your iPad/iPhone apps to bookmarking sites like Reddit, Digg and Stumble Upon.
- And if you know some more social bookmarking sites where we can advertise or promote our iOS apps, do let me know via comments.
3. Create Website/Landing Page
Create a new website with the relevant domain name using SEO optimized keywords.
Include few video descriptions about your app and screenshots to make the consumer aware of app usefulness and features.
Provide some forums for user queries and Collect relevant customer’s feedback.
4. Promote Through Free Content
Advertise your app from blogs that related to your technology or mobile apps. You can also promote app by startup communities.
A free website MobileStartupz.Com where startup community votes and ranks any apps that submitted in every month.
MobileStartupz is a better option if you have more than one app for the different operating systems. They accept Windows Phone, Blackberry apps, and Android.
5. Advertise Your App
Promoting is the great idea for any app/game. Get to know websites which fit your app’s niche and then buy up some ad space.
You can also contact some bloggers who are willing to advertise your iOS app in exchange for monetary, compensation or otherwise.
Promoting an iPad/iPhone app is the best way to reach a massive number of people and gain a good user base.
6. Create Free and Paid Versions
You can also attract a big initial user base through promoting a free version of the app (free trial or with ads).
If the user wants the full features of your apps, gave an option to upgrade from an in-app purchase.
7. Giveaways and Coupons
Advertising iPad/iPhone app from free giveaway contest or discounted coupon codes will give you a good number of interested customers.
Giveaway idea is useful for any app that is new & recently launched.
You can also giveaway promotional items like Coffee Mugs, Buttons, T-shirts etc. which will help you to gain popularity from brand awareness.
8. Search Marketing
In the internet market, there are many search marketing engines. Like:
- Google AdWords
- Bing Search Marketing
- Yahoo Search Marketing
- Yandex Search Advertising (Russia)
- Baidu Advertising (China)
They offer keyword related promotion which you can use to advertise your app or game.
Select targeted keywords/budget & direct the ad to Apple App Store link.
Creating a forum for app’s user helps you to maintain your customer base. Forums also lend credibility to app’s Development, customer support and stability.
Create the active forum for your apps on your app’s website.
It’s a good idea to create a Facebook page for your apps or games to get extra feedback and connect with users.
Collaborate with well-known business people and influencers in your industry. It will help you to get recognition in this field and build up any app’s identity.
Find like-minded and local people who are willing to team up with your iOS app advertisement or promotion.
Include book authors, newspaper journalists, and tech bloggers etc. You could even think to collaborate with your minor competitors in partnership against to your big competitors.
- You can use Favorr.io for free reviews (its review exchange site and used to getting 5-star reviews for any initial launches).
These 10 tips will help to iPad or iPhone developers to promote apps efficiently in a small period of time.
No matter how well you have developed and designed your app, without any proper promotion, you will miss finding a good and targeted audience; all your money-making opportunities with developed iOS app or the game will be few and far between.
In the end, if you have any experience with iPad or iPhone app promotions or know any other methods to advertise your iOS app, share your comments with us below.
We would love to learn more.