Digital Marketing

Best Online Competitor Website Analysis tools

Best Online Tools for Spying Competitors

“Competition is the good thing; that forces us to do our best.”

In business, “spying” means knowing the weaknesses and strengths of your competitors. This will help with your business plans and allow you to plan your next move.

everyone in business uses the internet for marketing, spying doesn’t mean to hire someone for physically follow your competitors.

10 Best Online Tools for Spying Competitors

1. SEMrush


SEMrush allows you to track keyword position of your competitors in search engines based on geographical location.
It helps you to discover keywords that your competitor is apparently ranking for on any page.

This tool can find all keywords that are driving traffic to your competitors.
SEMrush is a great tool.

Pricing starts at $99.95/month up to $399.95/month.

2. SocialAdNinja


This tool tracks all ads which are highly profitable by targeting social media demographics and global Facebook advertising.

Unless your Facebook location and profile match your best target audience. Facebook is not an easy source of spy for traffic, but with the SocialAdNinja, it becomes insanely simple.

This tool lets you spy on Facebook ads in up to 44 countries. You can also filter ads by demographics, destinations URLs, interests and so on.

SocialAdNinja has no free trial, but it’s an awesome tool if you are the full-time Facebook advertiser.

The price is $147/month.

3. KeywordSpy


KeywordSpy allows you to quickly “spy” your competitor’s keywords.

KeywordSpy has some amazing features; however, one of the best features is the domain spy tool which is very helpful.

Type any domain URL in the search box then select radio button for “domains”, and you can get accurate data for their competitors, what keywords getting most money on, how much that site is spending at paid searches and much more.
KeywordSpy helps you to spy your competitor’s ads and keywords and gives you daily updates for ranking.

Pricing starts from $89.95/month up to $139.95/month

4. Ispionage


iSpionage is newly-launched SEO software or tool that helps to efficiently perform keyword management and competitive analysis.

It’s equally helpful in the area of building PPC campaigns.

According to owners, this tool worked with over 35,000 PPC agencies and advertisers.
It is featured on websites like,, etc.

Ispionage offers three tools:

  • Domain and Keyword Research
  • PPC Campaign Builder
  • Keyword Monitoring

With Competition Analysis, they will show your competitor’s rankings and keywords which you can also use in your campaigns.

You can check competitor’s landing pages and ad copy. The best part is that you can monitor you competitors without knowing them. Well, that is what, spying is all about!

Pricing starts from $29/month up to $299/month.

5. SimilarWeb


This tool has a website analysis tool which helps benchmark your website with your competitors in the market.

SimilarWeb can see any website’s paid and organic keywords and also helps you to get trending keywords which gave most traffic. This tool also provides frequently visited sites by consumers.

It can monitor your competitor’s web page and build report for their products which are most popular.

Pricing starts from $199/month.

6. Alexa


Alexa is a full SEO and competitor analysis tools that help to boost site’s revenue and traffic by accessing to valuable competitor data like:

  • Keyword research
  • Website comparisons
  • Monthly searches
  • Traffic sources
  • And so on…

this tool also allows you to dig up useful information, such as user location and demographics to give you a complete understanding of competitor’s traffic sources.

Alexa can also perform full content and site audits.

Alexa offers a free 7-day trial.

pricing starts from $9.99/month up to $799/month.

7. Ahrefs



Ahrefs is an SEO tool that every good marketer should have. and its one of the Best Online Tools for Spying Competitors Marketing Strategies.

The Company promises to track your keywords, brand mentions, backlinks and what your competitor is doing know. This tool is made up of six tools:

  • Site Explorer
  • Content Explorer
  • Position Explorer
  • Position Explorer
  • Crawl Report
  • Position Tracker
  • Ahrefs Alert

Ahrefs has a modern design and gives solid data analysis.

You can also check daily rankings as well as competitor’s daily rankings in the real-time. Analysis report shows Keywords which are used by your competitors.

Membership has four tiers:

  • Lite – $99
  • Standard – $179
  • Advanced – $399
  • Agency – $999
8. SpyFu



SpyFu is useful for those people who have an understanding of Google AdWords account and SEO.

Starting from $25 a month, SpyFu is the cheapest spying tools in the market.

SpyFu can also help you to eliminate bad keywords from your blog or website to ensure that you have a top 50 spots.
SpyFu will send you a fully customizable report every month.

Paid plans start from $25 up to $299/month.

9. Kompyte



If you want to know the ads, digital marketing campaigns, or changes in competitor’s website, you should register for 14-day trial free at Kompyte.

Then you will be alerted every time your competitor puts up a new banner, posts ads, or make any change in their website.

10. Majestic SEO



Majestic is a very handy SEO tool, Majestic focuses on backlinks.

You can download backlink profile of your competitors and then use their info to knock them off road.

This tool will not give you information like ranking info, monthly search volume, on-page/technical SEO audits, organic traffic data, keyword difficulty, content tool.

And if you are serious about quality backlinks for your website, then majestic will help you a lot.
Pricing starts at $49.99/month up to $399.99/month.

Tools To Help Spy On your Competition

Finding information from your competitors and spying their every move comes with a price.

And if you want to remain in digital business, you have to begin stalking your competitors, monitor their every move.
Remember the famous saying:

“Keep your friends close and your enemies closer”

If not agreed, your name, your product, your services and your brand will soon be a thing of past.

Have you ever tried any of these lists? And what is a technique you can share with us to make spying competitors more effective? Share your thoughts in comments below!

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