Technology

6 Proven Affiliate Marketing Strategies

Affiliate marketing is the most popular make money online techniques for the niche publishers and is used by hundreds of sites. In fact, Affiliate marketing programs are very popular due to number of reasons, including potential for successes, relatively with a small audience and deep pool of the affiliate partners willing to pay for acquiring new customers.

Affiliate marketing is a very broad term; under this, there are different strategies that can be used to generate good affiliate revenue. The most lucrative and appropriate technique depends on the number of some factors, like your site’s characteristics and niche. Below is overview of some popular affiliate marketing implementations, with examples of each.

Model #1: Coupons

A screenshot from CouponMom.com, site emails to their members with different ways to save money from grocery stores and retail outlets. You Note that numerous affiliate links at the site:

CouponMom

The intention of these sites is very clear; they provide coupons with access to their visitors and tips for how to use them to save money.(CouponMom.com claims over the 6 million members!)

There is a very logical and direct for affiliates; these sites attract visitors who are already in market for a product (ideally at discounted rates). It’s goal of company to make all their products to as many people as possible to get their coupons and then make a purchase; they make affiliate payments to other coupon sites who will help them to attain their goal.

Here’s we have another example of coupon strategies from “mommy blogger” who writes reviews about the products for the parents. Note,  clear disclosure of affiliate relationships:

Last-Minute-Holiday-Shopping-Don-t-Miss-these-Deals-

Model #2: Product Review

Products review sites are also a popular for affiliate marketing tips and techniques. These sites are focusing on providing information about their entire product for visitors are likely to be interested; affiliate tie-in is very pretty straight forward. Author writes about the product, highlight its features and then include a link where readers or customers can purchase the product.

This model of affiliate works on both the physical products and the “e-products” like e-books or software programs. Here several examples of affiliate marketing model in a action:

Note that, all of the above sites highlighted are transparent for any affiliate relationships, whenever post contains any affiliate link or is sponsored.

There is some obvious conflict of interest in implementations of that model. Affiliates only get money, if any visitors click at affiliate links and then buy that product. In order to successful using that model for long term, you will need trust of audience and that can earn only by transparency and integrity.

Model #3: Boring Ole Banner Ads

Some publishers show their affiliate links like others are displaying their ads on their sites. Below is screenshot from a site named SugarRae.com, popular affiliate marketing blog. Notice there, at the right sidebar is labeled as “Advertisement” and containing two ads (one for Genesis and other for Raven). Both looks like banner ads, but actually those are affiliate links – in the form of images, not text. There is very little distinction between the banner ads and affiliate link, but compensation structure matters to the publishers and affiliate.

SugarRae

Model #4: Partner Center / Blogroll

There are some other ways to use affiliate links in same manners, like many sites are using display ads. For example, affiliate links can be used in some sections in the site displaying as “blogroll” or “partner center”.

Check AffiliateTip.com, popular site for affiliate marketing, run by Shawn Collins a industry guru. Right sidebar of the site, feature a “Blogroll” that includes affiliate links to third party sites. The links lead (using affiliate link trackers) to the landing pages where audience can sign up for the products:

Affiliate-Marketing-Blog-Affiliate-marketing-news-and-opinion-from-Shawn-Collins-co-founder-of-Affiliate-Summit.

These are some affiliate links for the product & services that will interests to the affiliate marketers, and they are efficiently display ads, but displaying in such a way that implies endorsement through site (that is highly respected industry publications).

That model can use easily with other models, and It is the most effective for those sites which have large audience and viewed as a authoritative at particular industry or on a topic.

Model #5: Product Feed / Aggregation

Here the best example is Shopzilla, this site aggregates the pricing and information of products. For example, collection of some digital camera specs and prices features the affiliate links to the third party sites where products can be purchased.

Shopzilla also adds value by aggregating price information and displaying in easy way for affiliate marketers and shoppers which are available. Revenue model always revolves around interested shoppers, completing to purchase based on information provided, and Shopzilla cut their affiliate in the all process.

BabyGizmo.com is also a example of that model in a action:

Bugaboo-bee-pink-standard-single-seat-stroller-Product-Reviews-and-Prices-BabyGizmo.com_

Bonus Model #6: Offline Model

That is the unique model due to the primary traffic acquisition, but rather the word of mouth–literally. Adam Carolla has most popular daily podcasts and very has loyal viewers, he regularly asks to his listeners to do online shopping from Amazon and click from the affiliate link mentioned on his website:

Support-the-Show

value of conversion is bit less in that case, but a very effective. Carolla provide services to his viewers in form of entertainment (podcast) and asks for his support in order to pay bills. “Ask” is a very effective, since he is only requesting his audience to get to Amazon from his affiliate link and it takes only few seconds.

Wisconsin Public Radio has started affiliate marketing strategy; the site feature a customized logo for Amazon affiliate commission, the on-air personalities regularly talk about to their listeners to support the organization by clicking from to Amazon by WPR.org:

Wisconsin-Public-Radio

Actually, this model works only, if someone has a loyal and large audience. And if you have an audience who used your content by offline, there can be still an opportunity to generate online good revenue from them.

Bottom Line

Within realm of the affiliate marketing, there are some countless earning strategies that can also be implementing for affiliate marketing tips for beginners. Many sites are using combination of multiple techniques mentioned above, and optimization process always involves to tweaking settings of each to get an ideal implementations. In the market there are some affiliate marketing sites that using some techniques like affiliate marketing Amazon and it depends on the Amazon affiliate commission rates.

If you have more questions or suggestions let us know below.

Leave a Reply

Translate »